Much Ado About Something
So. CCP Hired Mintchip. It caused a bit of a firestorm. How bad? Well. They had to lock, and then REMOVE the forum thread welcoming her to CCP. I only saw bits and pieces of it I don’t even see it on eve-search. Apparently it got over 52 pages fast. It got ugly, and it got personal.
Minchip is a pretty polarizing figure, and all the more so because she is female. As a Youtube video blogger she has 25,854 subscribers at the time I bothered to look it up. If they all played DUST they’d double the active playerbase. Maybe more than that. This is significant because, despite the 52 page thread on the EvE-O forums, she’s actually a DUST Community Representative. The Dust welcome thread is at 12 pages btw.
So what’s got people all worked up? Well first we’ll pick one of my pet peeves. Her Youtube channel has a wishlist. To me that’s a bit unprofessional. I *really* hope someone at CCP pokes her and has her take that down. She uses the same name and has the same identity as a CCP Member that she does on Youtube. Time to be a pro.
Next, she’s bashed EvE. I have no problem with this. Mostly because a good part of this blog is me bashing EvE, CCP, and while I may not agree with the way she chooses to bash the game/company, I have no problem with a CCP Dev who I disagree with. Especially when it’s in DUST which can frankly use all the publicity it can get at this point.
She’s also a female. This doesn’t make people react positively or negatively necessarily, but it DOES make them react MORE positively or negatively. People just get worked up about women whether they are being outright misogynistic, “White Kniting”, providing well reasoned support, or just trolling. People LOVE Punkturis, people LOATHE Mintchip.
Frankly, it’s a non-issue. For all we know she has years of experience doing CR professionally. Most of us haven’t seen her resume. I’ll wait to see her work before setting her world on fire, thank you very much.
So here’s my fix. Mintchip removes the wish list from her Youtube page. Second she does a video, and a Dev Blog talking frankly and openly about her history with EvE. She talks about CCP’s goals with DUST and how she fits into the picture. Finally CCP needs to make quite clear that the comments thread is very much for responses to the situation going forward, not blasting the past, not exhuming corpses and de-closeting skeletons. We all know the thread will be heavily moderated. It has to go up, and it has to STAY up. Otherwise he value to CCP is blown. If CCP cannot let her interact with the audience she cannot be a community relations rep.