Story has become a bit of a buzzword lately. SW:TOR has led the charge on it and it has made other games look at how they do things. WoW has recently said they want Panderia to be less linear. SW:TOR shipped with hundreds of hours of material.
EvE ships with thousands. But with a caveat. In a theme park you drive the story. In EvE often as not the story drives you. Not everyone can kill Deathwing. Not everyone can be a Jedi master. In EvE sometimes you are the train and sometimes you are the track. Only one person gets to be Mittens and drive the narrative for tens of thousands of people. Only one person can be Ripard Teg or Mord Fiddle and wow the community with incisive and clever writing. Only one person can be Lord Maldoror and repeatedly provide endlessly entertaining videos for me to watch over and over.
EvE doesn’t place you on the throne in a train running endlessly over the same track. EvE places you in the drivers seat. Whether its a jalopy or an Aston-Martin you got there on your own and it’s YOUR story.